DIGITAL MARKETING STRATEGY

A digital marketing strategy is a type of channel strategy in which means that it should..... Be informed by research into customer channel behavior and market place activity = intermediaries, publishers and competitors.

there are few digital fitness marketing ideas we can use to market our gym.

ü Summer Slim down Facebook Promotion

ü Party on Gym Anniversary

ü Free Training camping days

ü Free month pass for a guest with a Google Review

ü Answer member questions through blog posts

ü Provide Meal Plans

we can evaluate our marketing strategy by---

• using social media
• research paid advertisement  

now there are some..........

Key techniques for Digital marketing strategy

• Customer acquisition strategy
• Customer conversion strategy
• Customer retention strategy
• Customer segmentation and targeting

1)   ANSWER (1)
Following are my budget for ppc i decided rs. 500 per day. As per google Adword there will be 23+ clicks and 2K+ impressions with this budget. it means 2K potential customer will show the Ad and approx 23+ click throughs will be there. 

now according to the answer of five question
2)   ANSWER (2)    

Before spending on email marketing

We have to understand that-

Email marketing is one of the most effective tactics for driving promotion, according to my study there are 77% of customers prefer to receive marketing communication through email……

Ø 44% of email recipients made at least one purchase last year based on a promotional email

Ø 33% of email recipients open email based on subject line alone.

Ø 72% of b2b buyers are most likely to share useful content via email.

Ø Email ad revenue reached 156 million in 2012

So according to this survey email marketing is very important, so we can spend 40 to 50 % in email marketing

ANSWER 3

Before spending on ECO,  we have to understand this all ----

SEO Payment Models

To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment:

Monthly retainer:

Contract services at fixed prices

Project-based pricing

Most SEO agencies use all of these payment models. Likewise, clients may work with an agency using more than one model. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering into three of the payment models.

Typical SEO Costs

Monthly retainer: $750-5,000 per month.

Contract services at fixed prices: price variable

Project-based pricing: price variable.

Hourly consulting rate: $100-300/hr.

My decision on eco

For most businesses today, SEO is the highest ROI marketing effort. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc.

No longer do businesses decide whether they need SEO services. Instead, they decide how much they’re going to spend. As long as they choose a quality SEO agency, their decision will lead to incredible amounts of revenue.

Answer 4

Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship. But, be careful! It works both ways! Happy customers can help you, but unhappy customer can harm your business very seriously. That's why as a business owner make sure you always remember about the following points: 

Encourage engagement through digital media

Get ahead of your competitors

Business reputation first

Go beyond the boundaries

Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles.

So dm is play important role to promote your business 

ANSWE 5

Meeting your long-term investment goal is dependent on a number of factors. This not only includes your investment capital and rate of return, but inflation, taxes and your time

ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. You need to make decisions regarding how to allocate resources. For example, one course of action might require spending more than another. Which is the best choice? The answer depends on the anticipated ROI

ROI = [(Payback - Investment)/Investment)]*100

If you invest a lot in opening a business and then measure your ROI the next day, you'll probably find yourself in the red. But if the business is successful, then over time the returns grow while the continued investment, if any, declines…